Grow your skills

Johan Birath Johan Birath

Grow your Mental Game

How Mental Training helps me stay ahead of competition, sharpen my focus plus live a life in emotional stability.

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Johan Birath Johan Birath

Being a digital Nomad

What I learn from living long parts of my life on the go, as we as a species did for +90 000 generations.

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Johan Birath Johan Birath

Motivation vs. disciplin

Motivation is a fleeting fire, Discipline is the forge. Most chase the first, and ignore the second – risking the results.

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Johan Birath Johan Birath

My Two years in a caravan

Why I ditched my apartment at 51 to live full-time in an 8m² Caravan (and what it taught me about Self-Leadership).

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Get in touch

With 10+ years as senior consultant, leadership trainer, sales guru and mentor – and my solid background as CEO and Sales Director, I help leaders, management teams and sales pros unlock their full potential. Let’s connect to turn insights and proven strategies into measurable results for your business.

What clients say

  • Richard Gustafsson

    CEO Sigma Technology IT Infra
    “Johan's ability to always keep the business goals in sight has really helped us to transform our leadership, grow sales revenues and develop our business. Always directly applicable insights”.

  • Adela Vergara

    Head of Digital AdOn Media Nordic
    “Theory and practice are interwoven through course days and digital self-study. I warmly recommend Johan to anyone seeking to develop their leadership and business acumen with a focused step by step approach”.

  • Victor Cederman

    Head of National Sales Bauer Media Group
    “Live course sessions combined with digital self-study are the opposite of an intensive course that’s quickly forgotten – it has led to real transformation and development in the national sales team’s professional day-to-day work”.

  • Josefin Karlsson

    Partner @ Friday
    “Johans course program Business Leadership maintains a very high standard. It becomes especially rewarding when Johan shares his own experiences, which makes it even easier to apply all the methods presented in practice”.

  • Christer Löf

    Sales Director Team Olivia
    “Johan has helped us move the entire leadership team at Team Olivia forward toward becoming a more sales-oriented organization, which has brought us success on all levels, along with new insights and tools”.

  • Peter Nilsson

    Media Director AdOn Media Nordic
    “My mentorship with Johan has really helped me grow in my professional role with real results, and as a person, it has helped me open new doors and embark on an incredibly exciting inner journey”.

  • Eric Robertson

    Founder and CEO Gymbörsen
    “Johan at Leadership Institute has directly impacted our results! In a clear and straightforward way, he has given us the insights and tools we need to move from start-up to profitability”.